David Karp's Founder Story

I enjoyed watching this short (~5min) video of Tumblr founder David Karp on Founder Stories.

Chris got David to talk about how he came up for the idea for Tumblr. There’s this part about 1:40 in where David talks about going from designing his tumblog to designing Tumblr. That’s the aha moment. So great that they captured that.

I also like the part about 2:30 in where David talks about how the readers of the first tumblogs (which were mostly hacks) really wanted their own tumblogs and when Tumblr launched they could finally have them wihtout having to do the hard work of hacking one together. That’s the two step super distribution model. Get the power users to adopt something and then the people who follow the power users will adopt it too.

This post originally appeared at A VC.


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.