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PHOTOS: The new $15 million David Jones food hall in Sydney

David Jones ambassador Jesinta Franklin and food services partner Neil Perry. Source: supplied

Neil Perry calls the new David Jones food hall in Sydney’s Bondi Junction store the biggest restaurant he’s ever opened.

The Rockpool chef is the retailer’s food consultant as DJs spends $100 million over the next three years once again targeting food as a key part of its offering under its new South African owners, Woolworths Holdings (which is not related to the Australian supermarket business of the same name).

The new DJs food business aims to be like upmarket British food retailer Waitrose and the Bondi space has become like a mini market with five in-store dining areas serving 240 people alongside everything from fresh meats, seafood, fruit and veg, a bakery, wines and a large range of take home heat-and-serve meals made especially for the company under the new David Jones Food brand.

Perry has played to his strengths with the in-store dining, with an oyster bar offering freshly opened oysters, alongside prawn cocktails and seafood chowder, while elsewhere there’s a pizza oven, sushi, rotisserie chickens, and sandwiches, plus a space dubbed “The Restaurant” for grilled meats and seafood, as well as Asian dishes and wines and beers.

There’s even a private dining room for 10.

The project has been more than two years in the planning and execution and opened late last week at Bondi Junction. That outlet is something a blueprint for a larger food hall in the $200 million refurbishment of the flagship Elizabeth Street store in Sydney’s CBD.

CEO John Dixon said that instead of traditional aisles, they wanted to create will journey through nine “immersive worlds” of food.

“We have completely reimagined the way customers shop for, and experience, food,” he said.

“We talked to our customers from the outset and saw a huge shift away from exclusive food experiences to people seeking experiences that are immersive and inclusive. We were challenged to create something completely new so our approach has been to revolutionise our food offering.”

Neil Perry said the new DJs food hall was all about “integrating quality food service with retail in a way that’s never been done before in Australia”.

David Jones will focus next on a smaller ‘food market’ concept in Wollongong opening in October, improve the Sydney and Melbourne offering over the next year and then look at several standalone food stores in coming years.

Here’s what it looks like inside the Bondi store.

Flowers and plants are a big part of food hall design too

Source: supplied

The legendary Costi family are responsible for the seafood section

Source: supplied

There are a range of fast, casual dining areas

Source: supplied

The cheese counter has a range of Australian and the best international cheeses

Source: supplied

This Victorian blue cheese made from buffalo milk is amazing and DJs is one of the few places you'll find it

You can sit at the counter and watch the chefs cook steaks and seafood on the grill

Source: supplied

The wine cellar is behind the oyster bar, which serves freshly opened oysters and sushi

Source: supplied

And there are some marquee Australian wines available.

Photo: Simon Thomsen

There was one important institution that Neil Perry didn't dare touch in designing the new food hall...

Source: supplied

...the chocolate-dipped strawberries. They smell amazing too.

Photo: Simon Thomsen

There's plenty of fresh fruit and vegetables, beautifully displayed

Source: supplied

And weekends feature celebrity chefs and cookbook authors offering tips and inspiration

The patisserie counter is beautiful and tempting

Photo: Simon Thomsen

The larder includes a range of excellent teas, chocolates and other dinner party treats

Photo: Simon Thomsen

And if you're looking for inspiration, a certain chef has plenty of his cookbooks available for ideas...

Photo: Simon Thomsen

But if you'd rather reheat than cook...

Photo: Simon Thomsen

And the petits fours with coffee are easily sorted

Source: supplied

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