Today, at the Value Investing Congress in NYC, famed short-seller David Einhorn announced that he had set his sights on Chipotle.
Part of the reason why, he said, was because Taco Bell’s market share is increasing. The success of its new ‘Doritos Locos Taco’ and fresh looking (less expensive than Chipotle) Cantina Bell menu has the Yum Brands restaurant growing faster than its competitor at the moment, and Einhorn sees that continuing as consumers look for cheaper options.
That said: All of this is based on extensive research into the habits of Chipotle and Taco Bell customers, so we couldn’t help but ask Einhorn… have you tried the Doritos Locos Taco?
The short answer is yes, David Einhorn has tried the Doritos Locos Taco, but he wasn’t entirely enthusiastic about it.
“I like the Cantina Bell menu,” he said.
As for where he goes when he wants really good Mexican food — “we have a couple of good places in the neighbourhood.”
Since we don’t know where Einhorn lives, that basically leaves us with little more than a thumbs up for the Cantina Bell Menu, but we’ll take it.