The British electronics store Curry’s PCWorld has gone all out for its Christmas campaign, licensing the cast of Star Wars for a series of ads that show Darth Vader, Chewbacca and R2D2 shopping for gifts. The holiday season often brings out the creative big guns in the ad world as many companies make the bulk of their sales in the fourth quarter.
But Curry’s has outdone itself with this epic production in which Lord Vader arrives to “motivate” the Curry’s sales staff:
Sci-fi nerds will be delighted to recognise that the scene is a pastiche from the scene in the original set of movies in which Vader arrives at the rebuilt Death Star to keep his troops on schedule.
There’s something oddly touching about Chewbacca being introduced to a hairdryer:
And here’s R2D2 losing a battle with a desktop PC:
But winning a fight for the love of a Hetty vacuum cleaner:
And if you just can’t get enough Wookie (and let’s face it, who can?), here’s more of Chewie’s gratitude in the personal grooming section:
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