The 91-year-old chocolate maker Australian Darrell Lea is set to make a comeback.
The confectionery brand will set up a “chocolate centre of excellence” in Melbourne’s southeast, according to News.com.au.
Earlier this year, Darrell Lea was sold to Quadrant Private Equity for $200 million.
The new owners have also taken over Heritage Fine Chocolates in Rowville, a 45-minute drive south-east of Melbourne CBD.
Heritage has previously produced chocolates including easter eggs for Darrell Lea.
All Heritage jobs have been retained as a result of the move, and 50 new jobs have been created.
Production in Melbourne will start early next year.
There are no current plans to open any physical stores, although Darrell Lea marketing director Tim Stanford told News, “It’s always a possibly… never say never.”
Darrell Lea sells stock through supermarkets, Australia Post and other outlets.
It currently manufactures its products at a factory in Ingleburn, about an hour south-west of Sydney.
The company went into liquidation in 2012, and closed all shopfronts.
News.com.au has more.
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