- Dapulse, a project management startup, is changing its name to Monday.com because no one could figure out what its name meant.
- Even a TV anchor couldn’t keep her laughter to herself when interviewing a Dapulse employee on air.
- The rebranding will start Monday, and roll out through the rest of the year.
The Israeli project management startup Dapulse is changing its name after three years of people not understanding what its name means.
Starting on Monday, Dapulse will be known as Monday.com, a name which the company claims is more closely aligned with its “broader commitment to spark a dialogue on how to improve working together as humans.”
While the first day of the work week doesn’t always elicit feelings of joy in people, it turns out the name Dapulse evoked its own fair share of negative sentiments.
A YouTube video to promote the rebranding shows employees reading confused tweets from users who make fun of Dapulse for sounding like the name of a rapper, rather than a cloud software company.
The video also shows Monday.com marketing lead Joel Goldstein on TV redirecting an interview after the host laughs and asks him to explain what Dapulse means.
In the short-term though, a funky name may have been what Dapulse needed to get its grounding. Researchers found that unique names can make a real difference to startups in early funding rounds, though the novelty wears off for investors in later stages.
So far, the company formerly known as Dapulse has raised $US34.1 million in funding.
And in case you’re wondering, the original name was chosen because there was a domain name available.
“When we were first starting out, our priority was on building the best product we could, and less so on the name,” said Roy Mann, CEO and founder of the company. “Based off what we felt was the essence of our tool, a platform to help you keep your finger on the pulse of your team, we identified with the concept of a pulse. After searching for domain options, the only website available was dapulse!”