Remember last week, when we talked about how fantastically lucrative a good pre-opening scandal can be for a movie?
That rule doesn’t apply to the “Harry Potter” finale that opens July 15.
Though the franchise has fans of all ages, it’s a kids’ film at heart — and a financial juggernaut that could gross through the roof even if its stars skipped the junket entirely.
In other words, it doesn’t need a publicity stunt.
But it’s getting one, in the form of Daniel Radcliffe‘s GQ confessions of on-set drunkenness and an addiction to alcohol.
We get it: Radcliffe has won acclaim for his non-“Potter” work (particularly onstage in “Equus”).
He’s definitely ready to adopt an adult persona and win grownup parts.
But he had the playbook on how to gracefully accomplish that right in front of him.
Emma Watson‘s recent Vogue cover story hit the “hard parts of fame” note over and over again — but she certainly didn’t offer information on whatever she’s done to relieve the pressure.
Radcliffe’s bombshell only detracts from the success of “Potter” — there’s always going to be a few pissed-off parents yanking ticket allowances over stuff like this.
And from a publicity perspective — Radcliffe should have hung onto his gossip.
After all, once “Potter” wraps for good, he’ll no longer be in that untouchable category — and he’ll need those juicy-story profile bumps just as much as everybody else.
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