Since people on Wall Street are making tons of money, the value of a bonus goes beyond the actual dollar amount.
Duke University professor and best-selling author of The Upside Of Irrationality Dan Ariely tells us that the Wall Streeters aim for bonuses to boost their self-worth and rank. He also explains why CEOs, traders and others working in finance can cheat without losing sleep.
Watch Dan Ariely make a very interesting comparison between Wall Street and mating sea lions in our video interview.
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