DailyCandy Launches Five Local Kids Editions

Dailycandy

DailyCandy Kids is going local, with the launch of local editions in five cities: New York, Los Angeles, Chicago, San Francisco, and Boston.  The email newsletters are aimed at mums, not kids (who prefer the sugar-based stuff), and will increase DailyCandy’s number of editions to 21.  In total, the Bob Pittman-financed company reportedly has 2.5 million subscribers, $19 million in revenue, and an impressive $11 million in profit.  Some early adult subscribers have recently deemed the core product “stale,” and the Kids editions are presumably an attempt to broaden the subscriber base beyond single hipsters.

See Also: DailyCandy Past Its Prime?

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