DailyCandy Launches Five Local Kids Editions


DailyCandy Kids is going local, with the launch of local editions in five cities: New York, Los Angeles, Chicago, San Francisco, and Boston.  The email newsletters are aimed at mums, not kids (who prefer the sugar-based stuff), and will increase DailyCandy’s number of editions to 21.  In total, the Bob Pittman-financed company reportedly has 2.5 million subscribers, $19 million in revenue, and an impressive $11 million in profit.  Some early adult subscribers have recently deemed the core product “stale,” and the Kids editions are presumably an attempt to broaden the subscriber base beyond single hipsters.

See Also: DailyCandy Past Its Prime?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In