DailyCandy Launches Five Local Kids Editions


DailyCandy Kids is going local, with the launch of local editions in five cities: New York, Los Angeles, Chicago, San Francisco, and Boston.  The email newsletters are aimed at mums, not kids (who prefer the sugar-based stuff), and will increase DailyCandy’s number of editions to 21.  In total, the Bob Pittman-financed company reportedly has 2.5 million subscribers, $19 million in revenue, and an impressive $11 million in profit.  Some early adult subscribers have recently deemed the core product “stale,” and the Kids editions are presumably an attempt to broaden the subscriber base beyond single hipsters.

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