Today’s Yipit Data Report revealed substantial shifts in the Daily Deal space occurring over the past month:
Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%.
Groupon’s market share increased from 47% to 49% while LivingSocial’s market share declined from 23% to 21%. This reversed a trend of LivingSocial gaining market share on Groupon over the past several months.
Groupon Getaways is already almost twice as big as LivingSocial Escapes. Groupon Getaways generated $5.7 million of revenue in July. The few months old LivingSocial Escapes generated $6.9 milion of revenue, however Groupon’s travel product only launched in mid-July.
Travel daily deals now account for nearly 15% of the Daily Deal’s industry revenue.
TechCrunch just covered today’s launch of the July Report.
For the full analysis, check out Yipit’s Daily Deal Industry Data.
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