Daily Beast president Mike Dyer will share the secrets to driving direct web site traffic in a crowded market at IGNITION 2016

Mike dyer daily beastMike Dyer/LinkedInMike Dyer, president and publisher of The Daily Beast.

For the first time, teens are watching YouTube more than cable. Young people are getting the news on their phones. The way we consume news has changed.

The future belongs to digital media, but with so many outlets available, it can be hard to make a splash in a crowded, competitive market.

Enter Mike Dyer, The Daily Beast’s president and publisher.

Dyer is all about establishing a personalised connection when it comes to his news site’s readers and advertisers.

Instead of slapping traditional ads all over its site, The Daily Beast has individualized content campaigns that audiences actually want to engage with. Rather than relying on Google and Facebook for traffic, like most digital-media organisations, the IAC-owned outlet focuses on building up a loyal base of readers with its email-subscription service and lightning-fast mobile app. All of this innovation has been working. The website has grown to 22 million monthly uniques, up from 14 million just a few years ago.

All of this is why we’re thrilled to announce that Mike Dyer will be speaking at IGNITION: Future of Digital. He’ll be joining the stage with Dave Finocchio, founder and CEO of Bleacher Report, and Adam Singolda, founder and CEO of Taboola, to discuss the future of online media.

IGNITION will take place December 5-7 at the Time Warner Center in New York City. Speakers include Tim Armstrong, CEO of AOL; Mathias Döpfner, chairman and CEO of Axel Springer; and Peter Moore, chief competition officer of Electronic Arts.

Sign up today before tickets sell out!

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