'Sex and the City' star Cynthia Nixon is running for New York governor

IMDbCynthia Nixon (L) in Sex in the City 2, the movie.
  • “Sex and the City” star Cynthia Nixon announced her run for New York governor on Monday.
  • Her first campaign ad focused on the growing problem of economic inequality and criticised politicians “who care more about headlines and power than they do about us.”
  • But a Monday statewide poll found that 66% of Democrats favour Gov. Andrew Cuomo over Nixon, for whom just 19% of Democrats would vote.

Her face has long been associated with New York City – and now actress Cynthia Nixon wants to be the face of the state.

The “Sex and the City” star officially announced her bid for New York governor on Monday, challenging Democratic Gov. Andrew Cuomo, who is seeking a third term this year and stands as one of the more popular governors in the US.

In her inaugural campaign ad, Nixon focused on growing economic inequality, noting that New York is the most unequal state in the country.

She recalled growing up in New York City with her mum, a single parent, in a one bedroom fifth-floor walk-up, but said she was given opportunities that she doesn’t see for New York’s kids today. She mentioned a few hot-button issues: health care, mass incarceration, and New York City’s “broken subway.”

“How did we let this happen?” Nixon says over dramatic music. “I love New York, I’ve never wanted to live anywhere else, but something has to change.”

But polling shows that Cuomo has a significant lead over Nixon.

A Monday Siena College poll found that 66% of the state’s Democrats would vote for the governor, while just 19% would support Nixon. Cuomo leads Nixon by large margins in every demographic category, including among New York City residents.

Despite Nixon’s acting career and years of activism around education, she remains largely unknown across the state – 60% of the poll respondents said they had no opinion of her.

The poll also showed Cuomo, who has a 52% approval rating, with a two-to-one advantage over both of his Republican opponents.

The Siena poll of 772 registered New York voters was conducted between March 11-16 and had a margin of error of plus or minus 4 percentage points.

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