Cyber Monday Sales: Exactly As Expected

One headline after another trumpeting the Comscore (SCOR) release that Cyber Monday sales “jumped”, “broke records,” etc., but not one (so far) contains the actual news: sales came in exactly as expected–up 21% year over year, the same growth rate as the first 10 months of the year.

The only positive news here is that the 21% growth exceeded the paltry 17% growth of the first 25 days of November. But it decelerated from Black Friday’s 22% rate.  And one day does not a holiday season make.  So, good news for Amazon (AMZN), eBay, etc? Nope. No news.

From Comscore:

2007 Holiday Season To Date vs. Corresponding Days* in 2006<br />Non-Travel (Retail) Spending<br />Excludes Auctions and Large Corporate Purchases<br />Total U.S. - Home/Work/University Locations<br /><br /><br />                                        Billions ($)<br />Holiday Season to Date             2006            2007        Pct Change<br />November 1 - 26                   $9.14          $10.74           17%<br />Thanksgiving Day (November 22)    $0.21           $0.27           29%<br />"Black Friday" (November 23)      $0.43           $0.53           22%<br />"Cyber Monday" (November 26)      $0.61           $0.73           21%<br /><br />    * Corresponding Shopping Days, Not Calendar Days<br />

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