When it comes to catching a customer’s eye, image is everything. Even a recognisable area code or 800 phone number provides a competitive edge, say small business owners.eVoice, a telecommunications company that sells virtual phone numbers, conducted a nationwide survey about the advantages of certain area codes versus zip codes.
Here’s what they found:
- Area codes are the new zip codes. The majority of respondents (72 per cent) believe that an area code carries more prestige than a desirable zip code.
- 800 numbers make your small business look bigger. More than half of small businesses (56 per cent) say that the biggest benefit to having an 800 phone number is that their business appears larger.
- recognisable area codes are more professional. 70-three per cent of the respondents agree that having a recognisable area code makes their business appear more legitimate and professional.
- Forget about land lines. 70 per cent say their mobile phone is their primary business phone.
Greg Smith, eVoice Director of Marketing, says the “right area code” for each small business depends on the industry you’re in. “If you’re in the entertainment industry, then you want an area code in LA,” he says.
For more information, check out the full survey results here.
Need more help? Click here to find out why new features and other “competitive advantages” won’t actually make you more competitive.
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