- Rolls-Royce has created a bespoke Phantom named “Rose Phantom” adorned with satin embroidered roses.
- The car’s rose embroidery required a million stitches, according to the automaker.
- The bespoke design was requested by Ayad Al Saffar, the owner of Swedish watch store Ur & Penn.
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A Stockholm entrepreneur obsessed with flowers commissioned Rolls-Royce to create a bespoke Phantom adorned with satin embroidered flowers.
The car is named Rose Phantom after the embroidered roses which cover the interior of the vehicle and took a million satin stitches to complete, according to the automaker.
Rose Phantom was commissioned by Ayad Al Saffar, the owner of Swedish watch store chain Ur & Penn, according to The Local. He has a penchant for flowers – even naming two of his four children after them – and requested flowers and roses throughout the car, Al Saffar said in the prepared statement.
“When I was selling in the free market, I decided already then my next car would be a Rolls-Royce,” Al Saffar said in an interview with Rolls-Royce. “It took me 35 years to achieve that dream.”
His family also took part in designing parts of the car, including his daughter Magnolia, who decided on the Peacock Blue exterior colour.
“Our extraordinary craftspeople at the Home of Rolls-Royce have achieved, with this car, something which can only be described as sublime,” Rolls-Royce CEO Torsten Müller Ötvös said in a statement. “This is undoubtedly one of the greatest Rolls-Royce Phantoms of its generation.”
The car’s design was inspired by a rose garden at the Home of Rolls-Royce in Goodwood, West Sussex, according to the automaker. The garden is also where the automaker’s one-of-a-kind flower Phantom Rose – bred specifically for Rolls-Royce – is grown.
“It became an amazing piece of art, and I will never ever ever sell this car,” Al Saffar said.
Keep scrolling to see the Phantom riddled in roses:
The automaker calls the bespoke Rose Phantom car a “sanctuary of true luxury.”
“I wanted to have flowers and roses everywhere,” Al Saffar said in a prepared statement.
“There is a transcendent beauty when a rose garden is in full bloom,” Rolls-Royce designer Ieuan Hatherall said in a statement. “The patron wanted to create that same feeling of awe; an abundance of flowers to lift the spirit and celebrate nature’s decadent beauty, in the Rose Phantom’s serene interior.”
The exterior was painted Peacock Blue with Charles Blue accents. The automaker claims these accents are the start of the car’s rose motif because the car’s line “intertwines organically like the stem of a rose.”
Charles Blue accents also make its way to the car’s wheels.
The rear seats — with extra calf cushioning — are also Charles Blue with Peacock Blue accents.
Floral embroidery adorns the interior of the car, including the rear doors and cabin.
The automaker’s Phantom Rose flower is displayed in the embroidery at different stages of its life: bud to bloom.
The pattern is asymmetrical and was designed to appear like the flowers are growing across the roof. There are also individually placed fibre optic lights inside the roof that illuminate the roses.
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