New from Curbed Network, the NYC-based blog network: A relaunch of the company’s Eater food blog, which now takes a national focus on “celebrity chefs, Guy Fieri, major restaurants, food magazines, broad restaurant trends and issues, and the massive universe of food pop culture.”
This is, in part, a response to New York Magazine‘s expansion of their Grub Street food blog franchise earlier this year. (Curbed will also launch more regional Eater sites, including Chicago and Miami.)
And in a strange promotional twist, Eater will pay 25 bloggers each $25 to shut down their food blog and shift their attention to Eater — under the guise of saving “you from the massive amount of noise generated by the digital food universe.” Details here.
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