The $US300,000 Lab-Grown Hamburger Tastes Like Crap

BurgerCultured Beef ProjectA Cultured Beef burger after it’s been cooked.

Josh Schonwald, author of “The Taste for Tomorrow” and Austrian food researcher Hanni Rützler
were the first people to taste a burger made from lab-grown meatat an event in London on Monday.

Both agreed: It had the texture of meat, but the flavour still needs work.

The five-ounce burger — which cost more than €250,000 ($US331,200) a to make — was cooked in a frying pan by Chef Richard McGeown, who approached the Cultured Beef patty “like a traditional burger” despite it being a “little paler than normal.”

Since the meat lacks blood cells, red beet juice and saffron were added to make the hamburger more pleasing to the eye.

The hamburger’s creator, Professor Mark Post of Maastricht University, believes that in-vitro meat could end the impending food crisis and satisfy the world’s growing demand for meat without destroying the environment or harming animals.

Taste testCultured BeefIn a public tasting, food researcher Hanni R├╝tzler said the texture of the Cultured Beef burger is ‘surprisingly close.’

But does a test-tube burger live up to the real thing?

Rützler said she was expecting the burger to be more juicy.

The hamburger doesn’t yet have fat, which is where most of the flavour comes from.

“It was crunchy on the top surface and hotter than I normally expect,” Rützler said. The inside did not have an “intense meat flavour.”

Schonwald was equally unsure about the flavour. “It’s somewhere on the continuum between a Boca burger and a McDonald’s burger,” he said. Of the texture, he said it had a “cake-like quality.”

Taste continues to be one the biggest technological barriers. “There’s no meat scientist that can tell you which chemical composition of meat drives the tastes,” Post said.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.