US

If you think Apple is a cult, you haven't been to a Tesla event

Tesla CEO Elon Musk threw a huge party to reveal the electric car company’s newest vehicle: the Model X. Thousands of Tesla owners and potential buyers came out to get a peek at the $US132,000 SUV. Almost everything Musk said during his presentation, including remarks about the car’s air filter, was met with thunderous applause. 

We talked to some of the partygoers about what makes Elon Musk one of the most dynamic figures in the world of science, tech and innovation.

Produced by Graham Flanagan. Camera by Justin Gmoser.

Follow BI Video: On Facebook

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.