I tried cryotherapy, the crazy treatment that plunges you to -90C and makes your body think it's dying

Whole-body cryotherapy is popular with celebrities such as Daniel Craig and Cristiano Rinaldo.

The process involves subjecting your body to extremely low temperatures. Its purported benefits include everything from relieving pain and mitigating depression to improving athletic performance and getting better sleep.

Business Insider sent technology reporter Rob Price along to 111 Cryo in London to try it out.

Produced by Claudia Romeo. Special thanks to Rob Price and Marvin Flame

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.