[credit provider=”Wikimedia Commons” url=”http://en.wikipedia.org/wiki/File:Muttiah_Muralitharan.jpg”]
It’s too late to ride the wave of this year’s big event, but ESPN is finally on board with the real biggest sport in the world — or the fastest growing at least — cricket.ESPN announced last month they have bought the US broadcast rights to future ICC events, including the 2015 World Cup.
The press release states that the programming is intended for ESPN3, their online only network, but you can bet that if the sport continues to grow, major cricket events could (despite their length) make it to “The Mothership.”
After all, they are the Worldwide Leader In Sports, right? (Or maybe by then ESPN3 will actually available in most U.S. homes, unlike today.)
Some reports have pegged the worldwide TV audience for the semi-final between India and Pakistan at 1.3 billion, dwarfing the approximately 750M that watched FIFA’s World Cup final last year. (Though both numbers are probably grossly inflated.)