The new six-year TV rights deal between Fox Sports and Seven West Media is worth $1.182 billion to Cricket Australia (CA).
While Seven announced earlier today that it had grabbed the rights from Nine after four decades, CA revealed details of the landmark deal after it was signed on Friday afternoon.
Fox plans to launch a dedicated cricket channel and will exclusively broadcast the Men’s One-Day and T20 Internationals.
Seven and Fox Sports will broadcasting all test matches simultaneously.
The pay TV channel will also screen 13 domestic one-day games, the Sheffield Shield final and some tour matches.
Both networks will broadcast the Allan Border Medal and Belinda Clark Award night live.
Seven will air 43 games of the domestic Big Bash League, with Fox broadcasting the remaining 16 matches exclusively, as well as simulcasting the others
The two networks with air the women’s international matches and 23 women’s Big Bash League (WBBL) matches, while Cricket Australia will live stream the remaining WBBL matches on cricket.com.au and the CA Live App.
CA says a new digital partnership between Fox and its digital arm, Cricket Network will add more content to its live app and cricket.com.au, and continue to stream games not broadcast by the two networks including international tour matches, the domestic one-day cup and Sheffield Shield matches.
Cricket Australia CEO, James Sutherland, said interest in the rights were “unprecedented” and thanked Nine for its contribution to the sport.
While Nine’s interest in the sport after 40 years has host broadcaster appeared to be waning as it shifted its focus to tennis, stealing the sport from long-term incumbent Seven just a fortnight ago in a $300 million deal, Ten said it was disappointed its bid did not measure up.
“Our sincere thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women’s Big Bash League. As a startup League, the BBL is a phenomenal success story,” Sutherland said.
“We have nothing but gratitude and respect for Nine and Ten – and sincerely thank them for their contribution to our sport.
Cricket’s stalwart boss said the money will see the investment in grassroots cricket increase, as well as the “talent pathway to develop Australia’s next generation of cricketers”.
“What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women’s matches. Our partners are key to inspiring more women and girls to pick up a bat and ball,” Sutherland said.
Seven CEO, Tim Worner said it was “a great deal – for Seven, for our viewers, our advertisers, our shareholders and for the game itself”.
Foxtel CEO, Patrick Delany promised “the most compelling, entertaining and innovative coverage of cricket with more choices, more games, more programs”.
Nine still has the rights to the 2019 Ashes tour of the UK, as well as the 2019 World Cup, also in the UK, as well as the 2020 World T20 in Australia under pre-existing deals with the ICC.