Another Bad Week for Broadcast TV

Broadcast viewership dropped 16% year-over-year in the third week of April, which brought the season-to-date average to -13%, according to Credit Suisse. Ratings were down on the lack of primetime sports and mixed results from returning shows. Fox (NWS) did the worst. NBC (GE) came out on top:

FOX posted a decline of -26% y/y and ABC posted a decline of -15% y/y for the 4th week. Each of the big four networks saw viewership decrease year-on-year. NBC saw the smallest decline with strength from Law and Order, Medium, and 30 Rock, offset by weakness from ER and Deal or No Deal.

Among the major cable networks:

  • NBC U continued to report the strongest gains (+20%y/y, + 8% STD y/y) followed closely by,
  • Time Warner (+13% y/y, +7.5% STD).
  • Discovery (-2% y/y, -3.5% STD y/y),
  • News Corp (-6% y/y, flat STD y/y) continued to post losses.
  • While Viacom posted a loss year-on-year of 3.9%, season-to-date they are up 6.9%. Within Viacom the top season-to-date y/y performers were VH1 Classic, Nick at Nite, and VH1 while the underperformers included its children’s channels Noggin and Nickelodeon.


NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In