The best things tech companies did to get attention at the world’s wildest tech conference, SXSW

SXSW

It’s hard to get noticed at South by Southwest, a technology, music and film conference that attracts tens of thousands of people every March in Austin, Texas.

But a few companies did such crazy things, they stood out.

Here are some of the wackiest and coolest promotions we saw last weekend in Austin.

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title=”We spotted a whole crew of people from the referral company Roi Koi walking around with giant, light-up globes on their heads.”
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permalink=”hootsuite-packed-people-into-a-giant-owl-bike-mobile-to-ride-around-austin-while-drinking-beer-2″
title=”HootSuite packed people into a giant owl bike-mobile to ride around Austin while drinking beer.”
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[slide
permalink=”a-book-finding-app-called-squirl-had-these-big-guys-stationed-around-the-main-drag-3″
title=”A book-finding app called Squirl had these big guys stationed around the main drag.”
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permalink=”digital-media-company-greenhearttv-got-everyones-attention-by-parading-these-two-around-on-stilts-4″
title=”Digital media company GreenheartTV got everyone’s attention by parading these two around on stilts.”
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[slide
permalink=”mophie-had-a-whole-pen-of-st-bernard-dogs-who-would-deliver-chargers-to-sxsw-goers-with-dying-phones-5″
title=”Mophie had a whole pen of St. Bernard dogs who would deliver chargers to SXSW-goers with dying phones.”
content=”Mophie won SXSW with St. Bernard puppies and free beer
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[slide
permalink=”manufacturing-company-3m-built-a-big-dome-that-looked-like-a-technicolor-bubble-6″
title=”Manufacturing company 3M built a big dome that looked like a technicolor bubble.”
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[slide
permalink=”ff-venture-capital-served-up-tech-themed-drinks-like-this-electric-blue-ibm-watson-hurricane-7″
title=”ff Venture Capital served up tech-themed drinks, like this electric-blue ‘IBM Watson Hurricane.'”
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image=”http://static.businessinsider.com/image/550895c9eab8eaa12e092d73″
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permalink=”the-app-acorns-made-sure-conference-attendees-learned-its-name-by-putting-door-hangers-in-rooms-in-four-major-downtown-hotels-8″
title=”The app Acorns made sure conference attendees learned its name by putting door hangers in rooms in four major downtown hotels.”
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image=”http://static.businessinsider.com/image/55085096eab8eae911092d73″
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[slide
permalink=”we-spotted-this-promotion-for-a-marijuana-startup-called-flow-kana-9″
title=”We spotted this promotion for a marijuana startup called Flow Kana.”
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[slide
permalink=”at-a-mry-and-youthnation-party-where-busta-rhymes-rapped-to-a-packed-house-neon-clad-women-hung-from-the-ceiling-10″
title=”At a MRY and YouthNation party where Busta Rhymes rapped to a packed house, neon-clad women hung from the ceiling.”
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permalink=”a-hype-team-from-wiithings-wore-crazy-outfits-and-blasted-music-11″
title=”A hype team from WiiThings wore crazy outfits and blasted music.”
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permalink=”ge-made-bbq-high-tech-by-measuring-peoples-brainwaves-while-they-sampled-brisket-and-other-foods-12″
title=”GE made BBQ high-tech by measuring people’s brainwaves while they sampled brisket and other foods.”
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[slide
permalink=”the-startup-crowdtap-threw-a-rager-where-the-dj-duo-white-panda-performed-the-line-outside-took-two-hours-13″
title=”The startup Crowdtap threw a rager where the DJ duo White Panda performed. The line outside took two hours.”
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image=”http://static.businessinsider.com/image/5508a4ad6da811a036816224″
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credit_href=”https://twitter.com/msnitkov”
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[slide
permalink=”bonus-hbo-promoted-game-of-thrones-by-letting-people-ride-around-in-this-show-themed-pedicab-14″
title=”BONUS: HBO promoted ‘Game of Thrones’ by letting people ride around in this show-themed pedicab.”
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permalink=”motor-powered-skateboard-company-boosted-sent-groups-of-sxswers-zooming-through-the-streets-of-austin-15″
title=”Motor-powered skateboard company Boosted sent groups of SXSWers zooming through the streets of Austin.”
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image=”http://static.businessinsider.com/image/5508a872ecad0443024416fd”
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credit_href=”https://twitter.com/MrMikeSmith”
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title=”Now, check out all the hot parties you missed”
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From Pinterest’s BBQ to a star-studded Lil Wayne concert, here’s what went down at SXSW


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