Courier startup Sendle goes international from today

Sendle CEO James Chin Moody. Source: supplied

Parcel delivery startup Sendle is rolling out its international service in Sydney today.

The move comes just weeks after the company signed a deal with DHL eCommerce, an offshoot of the global courier giant, to offer door-to-door delivery to more than 220 countries.

The initial international service operates within a 15km radius of the Sydney CBD, covering 183 postcodes, with a national roll-out planned for 2018.

CEO James Chin Moody, who launched his Australia Post rival three years ago this month, says the Sendle service is around 20% cheaper than traditional post.

Prices for door-to-door delivery start at $A14.95 for a 250g package, while a 1kg parcel to the UK would cost $33.88 via Sendle Premium, compared to more than $51.72 via post.

“Our new international shipping service will save small business owners time, money and a trip to the post office, allowing them to focus on what really matters — efficiently exporting their products and scaling their business,” Chin Moody said.

The Sendle founder has had a busy year at his NRMA-backed courier business, having signed an integration deal with online marketplace eBay so sellers link their eBay account to the courier service. The courier business also integrated with e-commerce companies such as Neto, Xero, Shipstation and Shopify.

Chin Moody said an estimated 20% of e-commerce would be cross-border by 2022.

“Our vision is to level the playing field by unlocking the power of big business logistics for those at the smaller end of town,” he said.

The company’s first international customer is a Sydney paediatric nutritionist, Mandy Sacher, an existing Sendle user who sent her book, The Wholesome Child, to an overseas buyer.

Meanwhile, rival courier startup Zoom2U announced yesterday that it had acquired Melbourne-based Freight Match, a national online service matching 2,000 road and air freight carriers with customers wanting to move larger items such as pallets, building materials and shipping containers.

Zoom2U, which operates in Sydney, Melbourne, Canberra, Brisbane, Gold Coast, Adelaide and Perth, and offers real-time tracking of parcels. CEO Steve Orenstein says it will introduce the same level of traceability to Freight Match.

“Bringing Freight Match into the fold gives us an opportunity to upgrade its capabilities and offer a much better experience for customers. The reality is that Australians have become used to tracking their taxis and food on a map in real-time, and there’s no reason why they can’t do the same for package deliveries,” he said.

Orenstein said the Freight Match acquisition sets up Zoom2U as the country’s alternative delivery system of choice.

The business, which recently turned three, now has deals with DHL and Big Commerce, and now delivers 35,000 packages a month offering time critical courier delivery, ranging from VIP, three-hour, same-day and after-hour services.

Like Sendle, Orenstein is positioning his business to help local retailers compete with the pending arrival of Amazon in Australia.

“Online retailers need to be looking at how they can overhaul their delivery infrastructure to match Amazon’s immediacy and breadth of shipping options,” he said.

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