CoTweet Acquired By Email Marketing Firm ExactTarget

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Photo: commons.wikimedia.org

From Mashable: CoTweet, the Twitter CRM tool used by several massive brands including Best Buy and Ford, has been acquired by ExactTarget, an email marketing firm….While perhaps not a widely known name in the social media space, ExactTarget is a major player in email marketing, generating $114 million in revenue for 2009. The company has also raised a massive $140 in venture capital, most recently securing $75 million this past December.

Continue reading at Mashable┬╗

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