- Costco stores have stopped selling its Kirkland Signature Light Beer, which cost less than $US0.50 a can.
- The beer had mixed reviews from customers. While some praised it for its low cost, others said it tasted like “urine.”
- Earlier this year, a video of a California man making a commercial for the beer in his backyard went viral.
Costco has stopped selling one of its private-label beers, which some customers said tasted like “urine.”
The Takeout first reported on Wednesday that Costco’s Kirkland Signature Light Beer has been pulled from store shelves nationwide.
A spokesperson for Costco confirmed to Business Insider that the beer has been discontinued. One sales assistant from the Edison location in New Jersey told Business Insider that the beer was pulled back in August.
The beer had become a popular choice for some customers who were happy paying $US22 for a 48 pack, which works out to less than $US0.50 per can.
Earlier this year, a video of a California man making a commercial for the beer in his backyard went viral.
Carpenter Randy Colpek was filmed breaking through a wall of Costco’s Kirkland Signature Light Beer, while shouting out a series of slogans such as: “Kirkland Light: It’s got 30% less calories, so you can drink double the amount.”
But for all its fans, it also drew in a lot of criticism.
Customer reviews on RateBeer complain about the light beer’s taste. One reviewer went as far as to say it smells like “a urine-soaked diaper sitting on a piping-hot radiator.” RateBeer users gave the beer a score of 1.97 out of 5, while BeerAdvocate reviewers gave it a 2.51 out of 5.
Costco’s low-cost private-label Kirkland brand has become a massive hit for the company since launching in 1995. These goods now make up about 20% of the products offered in the warehouse store. Shoppers can find Kirkland products in virtually any category, from groceries to household products and clothing.
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