Consumers have been “cutting the cord,” or cancelling their pay-TV subscriptions in favour of internet-delivered alternatives, for years now, but the trend has reached new heights.
There’s little reason to believe that this phenomenon will slow down any time soon either, so pay-tv providers will have to find new ways to generate revenue as their primary source continues to erode.
One of the most prominent ways media companies are recuperating cord-cutting losses is by launching their own direct-to-consumer streaming services.
But what makes for a successful streaming video service?
The Business Insider Intelligence Digital Media research team has written a note breaking down the evolving landscape of streaming video on-demand (SVOD). The note looks at which characteristics consumers care about most in a streaming service and which are just “nice to have.”
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