Good morning, AdLand. Here’s what you need to know today:
Google started out the new year with a new ad starring Cookie Monster. The Mullen created spot shows the cookie addict using Google Play — which allows users to browse and download magazines, books, music, and TV shows — to help him achieve his new year’s resolution to get fit. Spoiler alert: plans are foiled when Cookie Monster comes across a Martha Stewart cookie cookbook.
Digiday looks at how the AARP got to one million Facebook fans.
Aegis exec Angela Coutin talks to Adweek about The Story Lab and the importance of branded content.
Save the Children teamed up with band One Republic for a child mortality campaign.
iMedia Connection shares its 13 ad predictions for 2013.
Previously on Business Insider Advertising:
- Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad
- Weight Watchers Hedged Jessica Simpson’s Pregnancy By Filming 2 Slightly Different Ads
- Here’s Everything We Know About The Super Bowl Ad Lineup So Far
- The 10 Sexiest Fictional Brand Spokespeople Of All Time
- This Startup CEO Abandoned Facebook After Alleging ‘Click-Fraud On A Massive Scale’
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