Whenever marketers try to take on a subject as ultra-sensitive as 9/11, a PR catastrophe is one tiny misstep away.But for the most part, they did a great job on their tribute ads for the 10th anniversary of the horrible attacks.
Intriguingly, these ads scored higher on the index than their general category counterparts. The top ad — this Budweiser Clydesdale tribute — was even ranked as one of the most effective of the quarter, according to AdAge.
And it appears to have made a tangible short-term effect on what consumers think about the beer brand.
Here’s a chart that ConsumerAffairs.com put together, compiling research from more than 280,000 comments on Facebook, Twitter and the blogosphere, showing the surge of positive sentiment in September:
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