Consumer Reports' Brilliant PR Move: Trash The iPhone

Consumer Reports iPhone newspaper headline

The facts:

  • On the one hand, Consumer Reports says it can’t recommend the iPhone 4 because of antenna issues.
  • On the other hand, Consumer Reports says the iPhone 4 is the best smartphone on the market.

Our conclusions:

  • Sorry, this just doesn’t compute. The iPhone 4 is the best smartphone but you can’t recommend it? Please.
  • Clearly, Consumer Reports has discovered Apple bashing, even when it is perhaps disingenuous, is great linkbait. 

(Disclaimer: We think Apple PR totally blew it on the antenna issue. At the first sign of trouble, Apple should have made those rubber bumpers that fix the problem free.)

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