- Conor McGregor wore a custom suit in 2017, which had an iconic “F— You” pinstripe.
- That branding continues to live on, as it now adorns boxer briefs and a soccer ball. Both of which are advertised on the August McGregor website, which is McGregor’s clothing line.
- Some of the profits go toward a New York charity, which helps provide personal protective equipment to frontline workers during the coronavirus pandemic.
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The “F— You” pinstripe Conor McGregor made famous as a custom suit during his pre-fight tour with Floyd Mayweather in 2017 lives on, albeit in a different form.
McGregor’s fashion choices have generated so much attention through the years that they have become as important a part of fight promotion as the trash-talking, which also appears to be a trademark of the Irishman.
Now, the “F— You” logo exists on boxer shorts and a soccer ball. They are marketed under the Eff You brand, both of which can be seen online at the August McGregor website, a clothing line McGregor founded with the Los Angeles tailor David August.
The Eff You boxer briefs cost $US21.95 but is currently only available in small or extra-large sizes, while the Eff You soccer ball is priced at $US86 – and is sold out.
See both products below:
The August McGregor website said a portion of the net profits from the Eff You product line will be “donated to MaskForce NYC” which provides “essential PPE to frontline healthcare workers during the COVID-19 pandemic.
McGregor’s clothes often make the news
When McGregor was setting up the clothing line, he said he wanted to topple Net-A-Porter as it would be one of the ways he could boost his income and climb the ladder of the Forbes rich list.
He has other business interests, too, like his Proper no. Twelve whiskey label and sponsorship agreements, and McGregor often wears his own branded clothes.
The shirt was a newspaper front-page design. It was called “The August McGregor Post” in an olde English font, and displayed the headline: “When I say something is going to happen, it’s going to happen.”
It also said “McGregor is back!” and featured a photograph that showed him kicking a sparring rival in the body.
It was available to buy for $US56.
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