As everyone knows, Digg recently fired ad-sellers Google and FM in favour of what is assumed to be a huge upfront bribe from Microsoft. Less noted is that gushing pro-Microsoft media blurbs from awesomely cool Digg founder Jay Adelson apparently came along with the deal.
“We at Digg couldn’t think of a better partner to get to where we need to go,” said Jay told BusinessWeek. “They’re a young ad service, they’re innovative, they’re willing to work with us on the cutting edge.”
Translation: We at Digg were astonished by the amount of money Microsoft was willing to pay to get our business. Pay us that much, and we’ll say anything.
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