Conde Nast Buys Ars Technica For A Reported $25 Million

Conde Nast is buying tech blog Ars Technica for $25 million, according to Techcrunch. We’ve confirmed the acquisition but not the purchase price; the company plans on talking about the deal on Monday. UPDATE: Looks like that $25 million figure was for Ars as well as two other Web properties — WebMonkey and HotWired — previously owned by Lycos.

Ars’ 8-person news operation will be folded into Wired Digital, which is run by CondeNet. It’s the second recent content acquisition for CondeNet, which bought travel blog operators SFO Media ( and last month.

Ars Technica is slightly larger than SFO. Comscore says it has 1.5 million uniques and 4 million page views a month. Steve Newhouse, who oversees Conde Nast’s digital operations, has tasked CondeNet to expand this year through small digital acquisitions.

CondeNet is expected to retain the Ars Technica brand, which has a more tech-focused readership than

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