The world’s most revered magazine publisher sells friendship bracelets.
Yes, as advertising collapses, Condé is being forced to look for other sources of revenue. Like ecommerce!
The Condé Nast online store is filled with classic prints, photos and artwork from its vast magazine archive.
But also: Men’s Vogue lapel pins. New Yorker snow globes. Golf Digest peg boards. And those Glamour friendship bracelets!
Check out 13 ridiculous products in the Conde Nast store >
The store underwent a major redesign on September 28, 2009, just a week before Condé Nast shuttered four of its magazines at the conclusion of a three-month grilling by McKinsey & Company. (The company also laid off hundreds of employees last year and had previously folded two of its other magazines.)
So is online merchandising making up for any of that lost ad revenue?
A Condé Nast spokeswoman declined to comment on what sort of money the store generates. She did, however, point out that’s it’s been around for a number of years now.
Some things haven’t changed – you’ll find the same flawless sense of style in our collection of artwork and gifts that Condé Nast has always prized in its publications. But you’ll now enjoy a smoother shopping experience, new products (like our customised note card sets), a wider selection of framing options on our wall prints, and even lower prices. Yes, really!
Take a look around our new site for fine art prints and gifts from Vogue, Vanity Fair, GQ, House & Garden, and other Condé Nast titles. We can help you create a new look for your home.
Go make your home a Condé condo!
When Condé Nast folded Gourmet last October, foodies were both shocked and devastated that the company hadn't instead decided to shutter the less prestigious Bon Appetit. So consider these Bon Appetit LCD Photo Frames, pre-loaded with with a collection of popular recipes, a step into the future.
Here's one from the Condé history books: In the February 1965 issue of House & Garden, there was an article called 'Glass: Dancing Lights for Party Tables,' which suggested readers try creating a still-life arrangement in glass as a centrepiece. And that's exactly what you see here.
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