Conde Nast, which is pushing further and further into the digital space, is taking another step with the launch of a private ad exchange.
Inventory for all of the brands will be available, according to a release.
eBay and Macy’s are the first companies to have access to the platform, while other big-name brands will be announced in the coming weeks and more in 2012.
Real-time bidding using Admeld technology will establish CPMs.
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