Big news is rocking the magazine world today.Condé Nast might be moving downtown! To the Freedom Tower!
The New York Times’ Charles Bagli reports that the publishing empire, which puts out The New Yorker, Vanity Fair, Vogue and a slew of other cherished titles, is considering a relocation from its 4 Times Square offices to 1 World Trade centre in the Financial District.
Bagli’s sources tell him that Conde Nast “would take up as much as one million square feet in what is planned to be the country’s tallest office tower, a symbolic 1,776 feet at its top,” and also that it has some competition: Morgan Stanley and two other financial firms.
So far, the only tenants are government offices and a Chinese real estate company. Condé Nast, which established Times Square as a hip and resurgent area when it moved into 4 Times Square in 1999, would be a whole different matter, bringing its particular cachet downtown…
…if Condé Nast or a major financial company moved to 1 World Trade, it would be another step forward for a building once derided as an ill-advised boondoggle.
Meanwhile, media watchers are going bonkers over the news on Twitter.
From a series of Tweets:
Koblin’s also taking suggestions on Observer.com for “How to Rename the Freedom Tower for Conde Nast.”
Our three favourites so far? Graydon Gardens, Si Town and Vanity Lair.
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