Every few years, major brands will make a small or large adjustment to the design of its logo.
By comparing the original logo to its most recent version, we can learn important lessons about a brand’s roots and its arc of progression.
We compiled a list comparing the first logos of 19 of the biggest brands in the world with their most recent logos with help from Stocklogos.com, an identity design community.
See how these famous brands have altered the design of their logos since inception.
Samantha Felix contributed to this report, using information gathered from Logopedia.
Bell Telephone Company designed the original logo in 1900. In 1964 the 'AT&T' of Bell Telephone Company became the dominant element of the brand. The company eventually dropped the Bell all together in 1970 and the latest AT&T logo was released in 2005.
In the beginning, Kodak was a single print advertisement with 'The Kodak Company' strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.
The first shell was drawn in 1900. The company later fashioned the colourful, upright shell to create a more recognisable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.
The first Apple logo was first designed in 1976 by Ronald Wayne. The border around the image reads: 'Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.'
The silver logo is Apple's most recent, however it was discontinued in 2013. Now Apple just uses a plain, black logo, which was first introduced in 1998.
The simple script logo was first designed in 1892, with the circle around the initials added in 1900. Very few changes have been made to GE's logo since it started. The blue tint was added in 2004.
Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo -- designed in 1972.
Mazda's simple logo first debuted in 1934. The company then played with using a more abstract design of the 'M' from 1936 - 1975, and again in 1991. Today's version was first released in 1997.
McDonald's used to be a barbecue? Well, only from 1940 - 1948. It quickly discovered its true passion was for hamburgers. From 1948 onward, the company tried various versions of the iconic arches, coming up with today's 'I'm lovin' it' golden arches in 2003.
The first Xerox logo was designed in 1948. Later, the company dropped the Haloid Company label during a redesign by corporate identity experts Lippincott, which resulted in the 2008 version still used today.
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