The logos of these 19 huge companies have changed beyond recognition since they launched

Shell logo evolutionShellShell’s logo has evolved dramatically over the years.

Every few years, major brands will make a small or large adjustment to the design of its logo.

By comparing the original logo to its most recent version, we can learn important lessons about a brand’s roots and its arc of progression.

We compiled a list comparing the first logos of 19 of the biggest brands in the world with their most recent logos with help from, an identity design community.

See how these famous brands have altered the design of their logos since inception.

Samantha Felix contributed to this report, using information gathered from Logopedia.


Bell Telephone Company designed the original logo in 1900. In 1964 the 'AT&T' of Bell Telephone Company became the dominant element of the brand. The company eventually dropped the Bell all together in 1970 and the latest AT&T logo was released in 2005.

2. Canon

The Canon logo was originally designed in 1933. The simpler version of the company's logo was introduced in 1956.

3. Kodak

In the beginning, Kodak was a single print advertisement with 'The Kodak Company' strung across the top in a simple serif font. The company created this first logo in 1907. Kodak adopted its most recent logo in 2006.

4. British Airways

The British Airways logo was designed by Negus & Negus in 1973, when British European Airways merged with BOAC. (Note the missing dot above the 'i.') BA unveiled the current logo in 1997.

5. Shell

The first shell was drawn in 1900. The company later fashioned the colourful, upright shell to create a more recognisable brand. The revision stuck, and with few alterations, the logo as it is today was released in 1999.

6. Apple

The first Apple logo was first designed in 1976 by Ronald Wayne. The border around the image reads: 'Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.'

The silver logo is Apple's most recent, however it was discontinued in 2013. Now Apple just uses a plain, black logo, which was first introduced in 1998.

7. Discovery Channel

The first logo was designed in 1985. Since then, the logo has undergone various updates, leading to the latest version which was released in 2009.

8. Mozilla Firefox

The original, phoenix logo was designed in 2002. It was later changed to the Firefox around 2004. Retaining the 'fire' elements, the current logo was designed in 2009.

9. General Electric

The simple script logo was first designed in 1892, with the circle around the initials added in 1900. Very few changes have been made to GE's logo since it started. The blue tint was added in 2004.

10. IBM

Since inception, IBM has gone through significant identity shifts. Not only updating the logo but also changing the name multiple times. This original logo was designed in 1889 and represents International Time Recording Company (ITRC). International Business Machines as we know it today was introduced in 1924, leading to the current logo -- designed in 1972.

11. Lay's

Lay's first logo was designed in 1965. The brand then went three-dimensional with its current logo in 2007.

12. Lego

The first Lego logo was designed in 1935 and, 26 iterations later, the brand seems to have settled on the simple block style logo that has been used since 1998.

13. Mazda

Mazda's simple logo first debuted in 1934. The company then played with using a more abstract design of the 'M' from 1936 - 1975, and again in 1991. Today's version was first released in 1997.

14. McDonald's

McDonald's used to be a barbecue? Well, only from 1940 - 1948. It quickly discovered its true passion was for hamburgers. From 1948 onward, the company tried various versions of the iconic arches, coming up with today's 'I'm lovin' it' golden arches in 2003.

15. Microsoft

Microsoft's first logo was introduced in 1975. The latest version has been in place since 2011.

16. Nintendo

Back in 1889, the Japanese playing card company used this original logo which is three separate words: nin, ten, do. In 1967, the company began developing small electronic toys and took on the identity of Nintendo. The most recent logo was introduced in 2006.

17. Nissan

Nissan's first logo was created in 1983 when Datsun adopted a new name. There have been few changes leading up to this most recent version, designed in 2002.

18. RCA Records

The original logo -- featuring Nipper the dog -- was first introduced in the early 1900's. It was redesigned in 1919 to the simple three letter stamp. Though there have not been many changes since, the current logo was introduced in 1988. Nipper, by the way, is now owned by GE.

19. Xerox

The first Xerox logo was designed in 1948. Later, the company dropped the Haloid Company label during a redesign by corporate identity experts Lippincott, which resulted in the 2008 version still used today.

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