Photo: Screengrab via AthleticPropulsionLabs.com
The NBA banned Athletic Propulsion Lab’s “Concept 1” basketball sneaker because it believes the shoe will help players jump higher.The sneakers therefore break a rule prohibiting any apparel that gives players an “unfair competitive advantage.” This is the first time the rule has ever been enacted to outlaw sneakers.
And APL couldn’t be happier.
They’ve stamped “Banned by the NBA” across their website, and across pictures of the $300 footwear. The publicity could help launch their sneaker past the realm of basketball junkies, to (rich) playgrounds across America.
Plus, the NBA ban practically confirms APL’s outrageous claim that “Concept 1” can instantly add more than three inches to vertical leaps.
Somewhere, Reebok is wishing it had invented this technology, rather than the ridiculous “ZigTech” squiggles.
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