- Cadbury has launched its white chocolate Creme Egg campaign for the second time.
- There are 872 of the eggs hidden around the UK, and anyone who manages to find one could win a prize of up to £10,000 ($US13,240).
- One company is looking for people to become professional white Creme Egg hunters, earning £45 ($US60) an hour to visit supermarkets and buy the eggs in the hope of finding a winning one.
- The hunters can presumably eat any that are milk chocolate, too.
With Easter approaching, Cadbury has launched its white chocolate Creme Egg-hunting campaign for the second year in a row.
There are 872 white chocolate eggs in circulation this year, all hidden in supermarkets across the UK.
Not only will those who find the eggs get to enjoy a white chocolate version of the seasonal treat, but they will also win a cash prize of up to £10,000 ($US13,240).
However, with so few of the eggs available, the chances of finding one are pretty slim.
This has led one company to launch a service that will allow people to hire a professional Creme Egg Hunter to search on their behalf.
Online local services marketplace Bark.com is looking for people to take on the egg-hunting roles, and they’re expected to earn an impressive £45 ($US60) an hour.
As a professional Cadbury Creme Egg Hunter (the role isn’t officially offiliated with Cadbury), you’ll be required to travel to supermarkets and simply buy the chocolates in the hope of finding a white one.
Presumably you’re allowed to eat any milk chocolate ones you buy, too.
Exactly what the role involves depends on who hires you – customers will be asked specific questions about how they’d like their Cadbury Creme Egg Hunter to carry out the work, such as the number of eggs they’d like them to buy, which shops to visit, and what areas of the UK they’d like covered.
The hourly rate has been designed to cover eight boxes of eggs and travel expenses, and there’s also the option for hunters and customers to agree bonuses should a white egg be found.
The prizes for finding one of the elusive white Creme Eggs include:
- 9 x £10,000
- 22 x £1,000
- 66 x £100
- 700 x £50
- 75 x £10
Shops that are selling the white chocolate eggs include Asda, Morrisons, Tesco, Co-op, Sainsburys, Marks & Spencer, Waitrose, One Stop shops, and some independent retailers.
The Cadbury White Creme Egg hunt ends on April 21 at 11.59 p.m. and claims must be made before May 21.
According to Kai Feller, cofounder of Bark.com, “demand is high [for professional Creme Egg hunters], so we need more to offer the service.”
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