The 12 Companies That Spend The Most On Advertising

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Ad spending crashed hard when the financial crisis hit, but companies are once again starting to shell out cash for ads.

Led by the retail and automotive industries, companies spent a total of $131 billion for advertising in the US last year, up 6.5% from 2009, according to AdAge’s new national advertising spending database update.

The biggest gainers included JPMorgan and American Express, up 43% and 63% respectively.

The top spender of all was P&G, which spent $3.4 billion last year.

JP Morgan Chase spent $1.92 billion on ads

This was a 42.9% increase from 2009.

TV: $273 million

Magazines: $60 million

Newspapers: $92 million

Internet: $37 million

Other: $1.46 billion

Source: AdAge 100 Leading National Advertisers Index


Walt Disney Co. spent $1.93 billion on ads

This was a 1.5% decrease from 2009.

TV: $546 million

Magazines: $178 million

Newspapers: $88 million

Internet: $187 million

Other: $933 million

Source: AdAge 100 Leading National Advertisers Index

L'Oreal spent $1.98 billion on ads

This was a 7.6% increase from 2009.

TV: $537 million

Magazines: $566 million

Newspapers: $39 million

Internet: $9 million

Other: $829 million

Source: AdAge 100 Leading National Advertisers Index

Johnson & Johnson spent $2.03 billion on ads

This was a 1.7% decrease from 2009.

TV: $805 million

Magazines: $293 million

Newspapers: $41 million

Internet: $50 million

Other: $837 million

Source: AdAge 100 Leading National Advertisers Index

Time Warner spent $2.04 billion on ads

This was a 9.1% increase from 2009.

TV: $699 million

Magazines: $260 million

Newspapers: $97 million

Internet: $63 million

Other: $925 million

Source: AdAge 100 Leading National Advertisers Index

Walmart spent $2.06 billion on ads

This was a 0.9% increase from 2009.

TV: $524 million

Magazines: $192 million

Newspapers: $45 million

Internet: $58 million

Other: $1.24 billion

Source: AdAge 100 Leading National Advertisers Index

Pfizer spent $2.12 billion on ads

This was a 1.3% increase from 2009.

TV: $831 million

Magazines: $333 million

Newspapers: $66 million

Internet: $46 million

Other: $847 million

Source: AdAge 100 Leading National Advertisers Index

American Express spent $2.22 billion on ads

This was a 62.8% increase from 2009.

TV: $228 million

Magazines: $63 million

Newspapers: $130 million

Internet: $132 million

Other: $1.67 billion

Source: AdAge 100 Leading National Advertisers Index

Verizon spent $2.45 billion on ads

This was a 18.8% decrease from 2009.

TV: $1.11 billion

Magazines: $87 million

Newspapers: $291 million

Internet: $169 million

Other: $798 million

Source: AdAge 100 Leading National Advertisers Index

General Motors spent $2.87 billion on ads

This was a 16.6% increase from 2009.

TV: $1.20 billion

Magazines: $410 million

Newspapers: $246 million

Internet: $240 million

Other: $772 million

Source: AdAge 100 Leading National Advertisers Index

AT&T spent $2.99 billion on ads

This was a 7.2% increase from 2009.

TV: $1.52 billion

Magazines: $49 million

Newspapers: $215 million

Internet: $140 million

Other: $1.07 billion

Source: AdAge 100 Leading National Advertisers Index

Proctor & Gamble spent $3.34 billion on ads

This was a 17.9% increase from 2009.

TV: $1.85 billion

Magazines: $1.01 billion

Newspapers: $203 million

Internet: $169 million

Other: $1.30 billion

Source: AdAge 100 Leading National Advertisers Index

Fortunately they're not spending all that money on ads like these anymore

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