Ad spending crashed hard when the financial crisis hit, but companies are once again starting to shell out cash for ads.
Led by the retail and automotive industries, companies spent a total of $131 billion for advertising in the US last year, up 6.5% from 2009, according to AdAge’s new national advertising spending database update.
The biggest gainers included JPMorgan and American Express, up 43% and 63% respectively.
The top spender of all was P&G, which spent $3.4 billion last year.
This was a 17.9% increase from 2009.
TV: $1.85 billion
Magazines: $1.01 billion
Newspapers: $203 million
Internet: $169 million
Other: $1.30 billion
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