The teens have spoken: Companies like streetwear brand Supreme and streaming services are officially cool.
Business Insider spoke to teens from across the US, and asked them: “What companies and products are cool to you and your friends?”
Their answers ranged from clothing brands to social media giants.
Check them out below.
Netflix -- The entertainment platform that lets users stream films and TV shows, including Netflix Originals
'I'm a big fan of Netflix. It lets you watch different movies and shows whenever you want to watch them,' Sharon Lin, 18, said.
Blizzard Entertainment -- The California-based video game developer and publisher known for its 'World of Warcraft' franchise
'My friends and I get addicted to their games and entrenched in the storylines. We really enjoy that,' Christian Parker, 18, said.
Northside Media Group -- The publisher of Brooklyn Magazine and organiser of Northside Festival in Brooklyn
'Recently, my friends and I went to Northside Festival, which is this festival in Brooklyn that supported virtual reality, film, media politics, and a bunch of other topics. They had a bunch of speakers ranging from Senator (Kristen) Gillibrand to authors to actors. There were talks and an arcade and art displays. It was definitely really cool,' Sharon Lin, 18, said.
'I think (Supreme) represents my own personality and style well. High fashion has never really been my thing, like Gucci or Prada. When I think about what kind of style I like or would participate in, I really like streetwear. Casual high fashion is probably the best way to put it,' Kai Morton, 18, said.
Snap -- The social media company behind Snapchat, the app that lets users send ephemeral messages and videos to friends
'I send Stories and one-to-one Snaps with my friends all the time,' Max Doocy, 17, said.
Hyperloop One -- The company that's trying to create a hyper-fast, pneumatic tube transportation system
'I think the Hyperloop is cool, because it would reduce accidents. A lot of people are also upset with the way aeroplanes are, like with the security, and some people are afraid of flying. The Hyperloop could ease anxiety, and I think that will improve the country, because people will be able to start going where they want to go,' Owen Grosserode, 14, said.
'It's so convenient, and you can get anything you want in two days,' Joseph Touma, 19, said.
'They're a feminist and trans-inclusive company that I support and that also has cool advertisements on the subway,' Milo Stewart, 19, said.
'My favourite app to use is Spotify, because it allows me to listen to all of my favourite music at any time I want. I purchased Spotify Premium for the summer, and it was one of the best decisions I've ever made,' Matthew Fredricks, 18, said.
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