11 brands and companies you didn't realise were owned by celebrities

Richard Shotwell/AP,Chris Jackson/Getty ImagesJared Leto and Snoop Dogg are partial owners of Reddit
  • Some of your favourite websites, clothing brands, and beauty lines have famous names behind them.
  • Flower Beauty is a cosmetic line from actress Drew Barrymore
  • Snoop Dogg and Jared Leto are partial owners of Reddit.
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Although a number of brands, like Kylie Jenner’s Kylie Cosmetics, are obviously linked to their star creators, others are more quietly owned by some of Hollywood’s biggest names.

Here are popular brands that are surprisingly owned or founded by celebrities.


Drake cofounded Virginia Black Decadent American Whiskey.

Christopher Polk/Getty ImagesDrake is behind Virginia Black Decadent American Whiskey.

Working with Brent Hocking, creator of DeleĆ³n tequila, Drake cofounded Virginia Black Decadent American Whiskey, in 2016.

The musician’s label sells “two, three and four-year Bourbon finished with a touch of decadence.”


Kim Kardashian West was one of the original founders of ShoeDazzle.

Dimitrios Kambouris/Getty ImagesShoeDazzle has since been acquired by JustFab.

In 2009, Kim Kardashian West was one of the founders of the subscription shoewear behemoth ShoeDazzle.

ShoeDazzle was bought by its competitor JustFab in 2013.


Jessica Alba founded The Honest Company.

heo Wargo/Getty ImagesThe Honest Company sells natural products.

Actress Jessica Alba created The Honest Company to provide more natural alternatives to products for children and families. The brand’s products range from premium diapers to body lotions and bubble baths.


Will Smith is a big investor in the e-commerce website Fancy.

Kevin Winter/Getty Images for AFIWill Smith reportedly put millions into the Fancy.

In 2013, actor Will Smith invested inFancy, an e-commerce site known as “the Pinterest of fashion.” Smith and other investors reportedly put $US53 million into the shopping-focused website.


Jaden Smith cofounded Just Water with his famous parents.

Hollis Johnson/Business InsiderJust Water has distinct packaging.

Alongside his parents, Will Smith and Jada Pinkett-Smith, Jaden Smith founded the eco-friendly company Just Water in 2015. The water brand’s packaging is designed to help cut down on plastic pollution in the ocean.

In 2019, Just Water received a $US100 million valuation, according to Fast Company.


Gina Rodriguez co-created the lingerie company Naja.

Emma McIntyre/Getty ImagesGina Rodriguez starred on ‘Jane the Virgin.’

Partnering with investor and CEO Catalina Girald, actress Gina Rodriguez co-created Naja, a brand that uses ethical, environmentally-friendly production tactics to create lingerie.


Reese Witherspoon created the lifestyle line Draper James.

Instagram/Draper JamesDraper James was influenced by Reese Witherspoon’s roots.

Draper James is a lifestyle line that’s actually inspired by Reese Witherspoon’s Southern roots.

The “Legally Blonde” actress created the brand, which features everything from apparel to home goods.


Ryan Reynolds owns a major percentage of Aviation Gin.

Getty/Sonia RecchiaRyan Reynolds has done a few ads for Aviation Gin, too.

The “Deadpool” actor has appeared in a few ads for Aviation Gin, but you may not know that he plays a large role in the behind-the-scenes of the brand.

According to Forbes, Ryan Reynolds acquired a major percentage of Aviation Gin in 2018, making him a significant owner.


Drew Barrymore is the founder of Flower Beauty.

Bryan Bedder/Getty ImagesFlower Beauty is sold in a few major retailers.

Actress Drew Barrymore created Flower Beauty, which launched exclusively with Walmart in 2013. The brand sells a range of cruelty-free products, from brushes to lip glosses.

Over the past few years, Flower Beauty has branched out to other major retailers and has become a cult favourite.


Tan France created the clothing line Kingdom and State.

Frazer Harrison/Getty ImagesKingdom and Slate sells fashion items.

Kingdom and State was founded by Tan France, fashion advisor of the Netflix reboot of “Queer Eye.” The luxury fashion brand sells a range of items, including swimwear, dresses, and tops.


Snoop Dogg and Jared Leto are partial owners of Reddit.

Richard Shotwell/AP,Chris Jackson/Getty ImagesJared Leto and Snoop Dogg are partial owners of Reddit

According to Newsweek, musician Snoop Dogg and actor Jared Leto became major investors of the social platform back in 2014.

The two stars are now partial owners of the site, and their $US50 million deal skyrocketed Reddit’s value to $US500 million.

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