Comcast Launches Fancast To Bronx Cheers

Cable companies drool about being in the Internet content business, Comcast most of all.  But not being in the Internet content business is sometimes preferable to being in it, at least when your flagship beta product is boring and derivative.

paidcontent: “Buggy.”  “Slow.”
Mashable:  “Underwhelming.”
Silicon Alley Insider: “Like the page in airline magazines where they describe the in-flight movies.”

Fancast is currently a throwback to late 90s when traditional media companies kept trying to “show those web kids how it’s done” by launching slick, graphic-intensive sites that no one ever visited.  It’s also pitched at morons.  How do we know?   Because of this helpful explanatory sentence in the box labelled “search”: “What are you looking for?”

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

comcast fandango sai-us