Trix cereal is going from all-natural to rainbow-bright once again.
That means that in addition to selling Trix cereal dyed with natural ingredients like radishes and turmeric, it will also sell a version that uses classic, brighter artificial dyes: Red 40, Blue 1, and Yellow 6, the Wall Street Journal reported. The new colourful Trix will be sold at supermarkets starting in October.
General Mills said that the change came after some backlash from customers.
“Who thought it was ok to change the trix to these miserable colours?” reads a tweet in the General Mills video announcing the change. “It doesn’t taste the same BRING BACK THE COLOURFUL TRIX!”
“It’s basically a salad now,” Justin Storer, a Chicago lawyer and 7-Eleven fan, told the Wall Street Journal.
Simply looking at a comparison between the all-natural Trix and the classic, colourful Trix cereals reveals just how different the new cereal looks.
Here’s the all-natural Trix:
Here’s the old-school, colourful Trix:
The difference is so stark it’s become a meme:
General Mills announced plans to remove artificial colours and flavoring from all cereals in 2015. However, it’s nearly impossible to replicate the colour of Trix or the bright marshmallows of Lucky Charms with all natural ingredients.
Cereal sales have slumped in recent years, in part because of changing millennial tastes. General Mills reported on Wednesday that the company’s net cereal sales dropped 7% in the most recent quarter.
“Silly rabbit, Trix are for kids.”
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