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Recently, we took at look at the 18 college football programs that made the most money last year, with the University of Texas leading the way.But if we look at the non-football programs, we really start to get a sense of why football is driving all of the recent conference realignment.
The Texas Longhorns football program made almost as much money last year ($93.9M) as the entire Big 12 conference made in men’s basketball ($105.7M). The biggest basketball conference in terms of revenue is the Big East ($154.1M total).
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