Coles is trialling Deliveroo for 30-minute home grocery deliveries in Melbourne

Photo: Daniel Leal-Olivas/AFP/Getty Images

Supermarket giant Coles has enlisted another gig economy business for home delivery in Melbourne, with UK restaurant meal courier Deliveroo offering a 30-minute service for groceries.

Fairfax Media reports that Deliveroo has been offering “food packs” from Coles to customers in the city’s inner-east since early 2017 and is now branching out into groceries for customers within a 3km radius of the Richmond store.

Coles began a trial last month with ridesharing service Uber to supplement its own trucks for same day delivery via an online-only “dark store” in Richmond South.

Fairfax says the Deliveroo bicycle service is being promoted by Coles offering 30-minute delivery on a limited range of items including milk, bread, cheese, fruit and vegetables, and “meal packs”.

Coles declined to comment on the trial, but a spokesperson for Deliveroo told Fairfax that “based on the success of the partnership, we’re wanting to roll it out further”.

You can read more on it here.

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