Sources tell us the startup is working on an estimated $2-3 million round at a ~ $10 million valuation.
We hear the founders, Zach Sims and Ryan Bubinski, have chosen Union Square Ventures to lead the round.* Menlo Ventures, Kleiner Perkins, and Spark Capital all offered term sheets.
The founders have been spending a lot of time in New York, likely getting the round finalised. We ran into them last night at YCNYC.
Sims and Bubinski have a story investors love too. The pair met at Columbia; Bubinski recently graduated and Sims took a leave of absence to participate in the three month startup accelerator, Y Combinator.
Sims is no more than 22, but he has worked at a slew of great tech companies, including Drop.io, GroupMe, and AOL Ventures.
*We originally reported that Union Square Ventures was likely to lead the round. Since then, more sources have confirmed that USV is definitely leading it.
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