Coca-Cola took a minute-long ad slot at the Super Bowl to advertise Coke Mini.
The commercial (watch it in full below) starred the Incredible Hulk and Ant Man.
The high-budget ad was pretty exciting. The super heroes take part in a classic action movie chase scene. Ant Man eventually gives up his Coke Mini to satisfy the incredibly angry Hulk.
It forms part of Coca-Cola’s new “Taste The Feeling campaign.”
The brand’s new campaign is intended to unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one master brand slogan.
Some people on Twitter are calling it their favourite ad of the big game.
— NewYork_Killa (@brianferreira6) February 8, 2016
The new campaign replaces the seven-year-old Coca-Cola “Open Happiness” campaign. The drinks company had a big reshuffle last year, which included a $3 billion cost-cutting plan.
Watch it here:
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