Coca-Cola has teamed up with a French drug company to make a drink that is supposed to make the consumer more beautiful. Coca-Cola and Sanofi will launch the line of beverages in France, Reuters reported.
According to Reuters’ Martinne Gellar:
“Oenobiol, which Sanofi agreed to buy in 2009, already makes nutritional, health and beauty supplements, including capsules to fight hair loss and ageing.
News of the line of drinks was first reported in the Wall Street Journal, which said the range of four drinks will be made of mineral water, fruit juice and nutrition additives with claims that they help strengthen hair and nails, embellish skin, aid weight loss and improve vitality.”
It’s possible that Coke is trying to capitalise on the healthy beverage category as sugary soft drinks are commonly linked to obesity.
The company has also invested heavily in its Vitamin Water product in the U.S.
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