USA Today’s Bruce Horovitz recently interviewed Coca-Cola president of sparkling beverages in North America Katie Bayne about New York City Mayor Mike Bloomberg’s soda smackdown.He asked Bayne a revealing question — if Mayor Bloomberg were sitting across from you, what would you say to him?
“I’d say, Mayor, we believe you’re absolutely right. Obesity is a critical health challenge facing our nation. But singling out single brands or foods is not going to help the situation. Working together in a partnership will.”
Bayne defended Coca-Cola, and soft drinks in general, saying that they’re not the culprit behind America’s obesity problem.
She goes to on say that there’s no merit to limiting the size of sugary drinks, that there’s no scientific evidence connecting sugary beverages to obesity and no scientific evidence that sugar works on the brain like an addictive substance.
Coke has been particularly outspoken about Bloomberg’s new soda limits in New York, and it’s unlikely to stop any time soon.
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